Africa’s biggest retailer, Shoprite, continues to lead the race for mid-to-upper customers after double-digit growth in sales at its Checkers stores, underscoring the success of its strategy to focus on improving customer experience.

Checkers’ sales were 16.9% higher in the 26 weeks to January 1 2023 compared to the prior period while rival Woolworths Food’s turnover increased 7.6% and by 5.4% on a comparable store basis in the 26 weeks ended December 25 2022...

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