With Brexit, the Marmite shortage and then Trump, Toblerone tinkering was an incursion too far, writes Zeenat Moorad In consumerism, nothing is sacrosanct. Not even a Swiss institution like Toblerone. Mondelez, owner of the famed airport impulse buy, has drawn the ire of the chocolate crazed.It cut back the size of two versions of the distinctively peaked chocolate bar because of higher costs. Basically, the gaps between the triangles are larger and there are fewer of them — triangles, that is. This is tinkering, if you will, with a bar that has had the same shape for more than a century. It essentially shaves 10% off the product. But with Brexit, the Marmite shortage and then Trump, it was an incursion too far. A social media revolt ensued, with Toblerone fans ranting about treachery. "Peakgate" was born.I’ll enlighten you. As posted on Toblerone’s Facebook page:"This totally screws up the Toblerone experience" — Selvi Saniye."The shape should make it easier for you guys to stick i...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now