The perceived value of mobile advertising is also evident in the new IAB numbers DIGITAL advertising revenues reached US$59.6bn in the US last year, marking a 20% jump from the year before.The Interactive Advertising Bureau (IAB) says this marks a sixth consecutive year of double-digit growth.The SA picture is equally encouraging, with current revenues sitting at almost R700m, up from around R570m a year ago. The industry magazine Adweek says mobile, social and programmatic buying has driven the continued growth, with an increasing shift to mobile.Mobile-only advertising in the US is up by over 60%. The perceived value of mobile advertising is also evident in the new IAB numbers — cost-per-thousand rates (where advertisers pay each time an ad is displayed) continue to rise.The IAB says digital video advertising has risen 30% in a year; social media advertising is up 55% over 2014; display-related advertising (usually website banners) increased by only 3%. In the US, retail accounts ...
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