Back2Front Marketing

We’re Disruptors. We’re Avant-Garde. We’re Visionary. We’re Firebrands. We’re Crusaders. We’re Digital Magicians. We’re Word Mechanics. We’re Idea Generators. We’re Trouble Shooters. We’re Fixit Mechanics. We’re Solution Pundits. We Look At Things Differently.

Boomtown

At Boomtown we believe in possibility, derived from the rare and wonderful creativity that makes it all come alive. We connect with consumers through culturally relevant insights engaging head & heart through original brand-led creativity, ensuring best value through effective market strategy and measurability.

Brand South Africa

Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa

Brand Summit Africa

The primary objective behind Brand Summit Africa — to bring together SA’s key voices, together with others from around the world — on how to understand what informs perceptions about SA and the country’s brand around the world.

Bureau Veritas

Bureau Veritas is a world leader in laboratory testing, inspection and certification services. Created in 1828, the Group has around 77,000 employees located in more than 1,500 offices and laboratories around the globe.

Creatrix Branded Storytelling

We bring branded storytelling to life for the mass market on their terms, on their turf and in their lingo. Now with narrative amplification into all digital platforms.

DDB South Africa

We are all about integrated effectiveness. That is work that works in any channel. We've applied this approach to our clients business with a lot of success. We belive in creativity to drive business success.

DUKE

DUKE is an integrated marketing agency that puts the best people in the corner of contender brands so they can win the fight for customers’ attention.

Deloitte Digital

There’s no distinction. This is why truly elevating your brand message and experience requires an approach to campaigns and communications that’s less interruptive — and more
humancentric — than ever before.

Ebony + Ivory

We are a strategic, media and creative specialist, we craft and enable clients to develop compelling brand stories & sales results.

Everlytic

Everlytic is an all-in-one bulk email, SMS, voice broadcasting, and marketing automation platform that helps businesses communicate efficiently and personally at scale.

FCB

They’re the oldest agency in South Africa, but they also like to think of themselves as the newest. Their ‘never finished’ mindset means that they are always looking for new and better ways of doing things, of using technology to enable creative storytelling and adapting to the changing needs of their client partners and their customers.

FoxP2

Giving our clients an unfair advantage through the power of creativity.

Grey Advertising Africa

The Grey Group, a member of the world’s largest marketing communications group, WPP, ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. 

Group Africa Marketing (Pty) Ltd

GAM serving 19 African markets: a leader in areas of Sponsorship Management, Brand Activation, PR, Events, Branding, Logistics & Warehousing.

HAVAS

The Vivendi Group comprises Havas, Universal Music Group and Game loft . The group was formed when the Bolloré family expanded their holding in Havas to create a true communication and entertainment conglomerate.

IAS (Independent Agency Search and Selection Company)

We are a leading intermediary consultancy that specialises in and focuses on the optimal marketer-agency relationship. 

Joe Public United

The group’s service offering is through its specialist companies: Joe Public (Above-the-line), Connect Joe Public (Digital), Engage Joe Public (Public Relations), Ignite Joe Public (Cross-platform) and Shift Joe Public (Brand Design). We also have African and European partners/affiliates in 8 different countries.

John Brown

It started almost by uncanny coincidence. A magazine editor and a company executive sit next to each other on a plane to London from Johannesburg. As the wheels lift, they don’t drift away into the in-flight entertainment, but instead begin to talk.

KLA

We’re a full-service market research agency known for taking on clients’ challenges and working alongside them to find solutions.

Kantar

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.

King James Group SA

We are in the business of investment-worthy ideas that pull our clients' brands and businesses closer to their customers.

Levergy

We create meaningful change for brands through the things people love.

Local Planet

Local Planet, uniquely combining
best-in-class, best-in-market and
the most progressive independent
agencies in the world, was
launched in 2016.

M&C Saatchi Abel

Established in 1995 by brothers Maurice and Charles Saatchi and founded on the philosophy of Brutal Simplicity of Thought, M&C Saatchi is today the largest independent advertising agency network in the world, with 29 offices globally.

Moving Ads

We bring memorable customer experiences with a track record of creating innovative, high-impact and engaging activations.

Nando's

Nando’s started way back in 1987, when the first restaurant opened in Rosettenville in Johannesburg, South Africa. We’ve come a long way since then, but we’ve never forgotten our humble beginnings.

OMD

At OMD, we have the talent to deliver on our brand promise of “b et t e r decisions, faster”, which has never meant more than it does in today’s challenging environment.

Ogilvy South Africa

In the past year Ogilvy has changed radically, right across the globe. Not because we were falling behind but because we needed to
stay ahead.

Old Friends Young Talent

Old friends young talent is exactly what it says on the tin. Immense industry experience on every kind of brand and business, working with loads of fresh young talent, drawn from every corner of our county, from every race and socio-economic background.

Ornico

Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.

Out There Media

Out There Media (OTM) is a leading global mobile advertising company.

Our mission is simple: to create and offer to advertisers around the world a true alternative to the current Google and Facebook advertising duopoly.

PSG Konsult

PSG’s vision is to be the leading professional financial services group in Southern Africa and selected regions abroad.

Rogerwilco

Curiosity | Crafting | Growth. Three words that define Rogerwilco’s culture and our approach to solving its clients’ marketing challenges.

Superunion

Superunion is a next-generation brand agency. We're experts in brand strategy, identity, communications, engagement, reputation and brand management.

Switch

We’re a multi-disciplinary agency specialising in Branding, Communication and Design. We consider ourselves creators, nurturers, and custodians of brands.

TBWA\The Disruption Company

We are a radically open creative collective powered by our operating system, Disruption®, creating work that seeks to make an impact in culture

TILT

Formed in 2017 by radio personality, Arye Kellman, and marketing pundit, Jason Levin, TILT Influence Architects focuses on two things:

•   Creating built-for-social content, and

•   Influencer marketing.

The MediaShop

The MediaShop is part of the Nahana Communications Group and South Africa’s most established, most awarded Level 1 B-BBEE, integrated media agency.  We believe that there is always a better way! We see ourselves as communication experts, who are in the business of connecting brands with consumers through revolutionary communication solutions.

The Odd Number

We’re the leading independent 100% black-owned, through-the-line agency in the market. We use powerful, nuanced insights to connect brands to people.

Triple Eight

Eight years ago we began as a small group of ambitious women with the vision to break traditional boundaries by blending know-how in brand activations, experiential marketing and cause-related programmes.

Since then Triple Eight has grown exponentially across Africa, with our team of more than 60 marketing ground breakers, creating excellence in CSR programmes, brand activations, experiential marketing and event PR.

TymeBank

TymeBank is breaking the barriers that have, until now, blocked an estimated 11 million unbanked South Africans from having affordable, convenient and rewarding banking.

Vodacom

"For the last 25 years, Vodacom has played a key role in transforming ordinary people’s lives through its innovative
technology"

Wunderman

While the entire world has done a 360-degree turnaround thanks to digital transformation and a constrained economy, the ad industry has yet to change its operating model—ironic considering that this also is the industry that should be driving change and innovation.

eatbigfish

eatbigfish is the world’s leading authority on Challenger brands and business, where expertise comes from researching and working with businesses who either are or want to be Challengers.

Our Members

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