Independent Agency Search and Selection Company (IAS)
We believe in long term client: agency relationships
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IAS, in association with the AAR Group, was founded in South Africa by Mazole Holdings in 2006.
Now owned directly by IAS (Pty) Ltd, the company has grown from strength to strength in size and product offerings. International associate company AAR Group was founded more than 40 years ago in the UK and has associated branches through the world.
IAS (Pty) Ltd is currently a Level 4 BEE company
The IAS is run by Johanna McDowell, a qualified UK marketer with 30 years global advertising and marketing experience in the UK and SA.
WHAT WE DO
The IAS specializes in helping Clients and Marketing Services Agencies establish, build and get the maximum value from their business relationships.
IAS AT A GLANCE
FOR CLIENTS:
We work alongside and advise marketing and procurement professionals on agency selection, agency pitching, relationship appraisal, commercial evaluation and benchmarking projects.
Our role is to help Clients make informed decisions, which will save time, avoid expensive mistakes and maximise the value of the client : agency relationships.
FOR AGENCIES:
We help Agencies be the best they can be in the new business environment and then retain and develop successful long-term relationships with their clients. We advise on market differentiation, positioning and credentials, pitch and review processes and on-going client relationship management.
Expert insights from Johanna McDowell, founder and CEO of the IAS
Independent Agency Search and Selection Company (IAS)
We believe in long term client: agency relationships
WHO WE ARE
IAS, in association with the AAR Group, was founded in South Africa by Mazole Holdings in 2006.
Now owned directly by IAS (Pty) Ltd, the company has grown from strength to strength in size and product offerings. International associate company AAR Group was founded more than 40 years ago in the UK and has associated branches through the world.
IAS (Pty) Ltd is currently a Level 4 BEE company
The IAS is run by Johanna McDowell, a qualified UK marketer with 30 years global advertising and marketing experience in the UK and SA.
WHAT WE DO
The IAS specializes in helping Clients and Marketing Services Agencies establish, build and get the maximum value from their business relationships.
IAS AT A GLANCE
FOR CLIENTS:
We work alongside and advise marketing and procurement professionals on agency selection, agency pitching, relationship appraisal, commercial evaluation and benchmarking projects.
Our role is to help Clients make informed decisions, which will save time, avoid expensive mistakes and maximise the value of the client : agency relationships.
FOR AGENCIES:
We help Agencies be the best they can be in the new business environment and then retain and develop successful long-term relationships with their clients. We advise on market differentiation, positioning and credentials, pitch and review processes and on-going client relationship management.
Expert insights from Johanna McDowell, founder and CEO of the IAS