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Johannesburg – 9 8th Street, Houghton Estate, Johannesburg, Gauteng, 2198
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M&C SAATCHI ABEL
M&C Saatchi Abel is a creative company with over 250 talented, creative and diverse people driven by the philosophy of Brutal Simplicity of Thought. Since opening in 2010, the agency has been delivering integrated and connected creative solutions for a broad range of clients, and seeks out to create beautifully simple solutions for today’s increasingly complex and challenging world.
When M&C Saatchi Abel opened its doors – during a recession and an over-traded industry with powerful and established competitors – many believed the odds were stacked against it. But since its inception, the M&C Saatchi Abel story is one of audacity, tenacity and an unwavering belief that all problems can solved with hot creativity.
Brutal Simplicity of Thought
The agency is led by a philosophy that permeates the DNA of its current leaders, partners and every creative in its ranks - that of Brutal Simplicity of Thought. What does this mean? It means that at the core of the business, its purpose has always been to create beautifully simple solutions in an increasingly complex world. This has been the north star that has underpinned everything the agency creates - from the sharpest of strategies to the most astounding creative work that sets out to be both highly effective and globally acclaimed.
A Winning Formula
In 2015, just 5 years after opening its doors, the agency won Financial Mail AdFocus Agency of the Year, which it then won for a second time in 2019 on the cusp of its 10th birthday.
Along with the agency’s industry recognition, key wins over the years include securing the Standard Bank, LexusAutomark, Nando’s, Astron Energy and PepsiCo accounts, and two consecutive Loerie Grand Prix awards for the Nando's #RightMyName and Afro-tising campaign.
A Business That Does Good | The Street Store
The Street Store, a not-for-profit movement created and run by the agency, is the world's first rent-free, premises-free, free pop-up clothing store for the homeless and has to date clothed over 500,000 homeless people around the world. In 2014, The Street Store was awarded a Gold Lion in the design category at the Cannes Lions Festival of Creativity, and in 2020, it was named a finalist in the Best World Changing Idea EMEA Region and Creativity categories in Fast Company’s World Changing Ideas 2020 global awards. It also received an honourable mention in the 2020 Advertising, Spaces, Places, and Cities, Corporate Social Responsibility, and General Excellence categories.
The Clarity of Aligned Ambitions
The agency firmly stands by the belief that enduring partnerships can be the rocket fuel needed to drive creativity with impact. These types of partnerships lay the foundation for not only creating campaigns that resonate, but they nurture a strategy that boosts a partner brand’s bottom line, increases market share and builds brand equity.
When trust is the cornerstone of a partnership, client and agency can push each other in the pursuit of better solutions, better ideas and better creativity that tackles challenges head on.
An example of an enduring partnership is the 12-year one between the agency and takealot.com. Pivotal in the early days of takealot.com (formally Take2) growing the e-tailer from selling DVDs from a garage, to brokering the ground-breaking deal between the group and Mr D Food (then Mr Delivery) which was awarded the Financial Mail AdFocus Partnership of the Year award in 2020.
M&C Saatchi Abel clients are in good company
The agency continues to produce outstanding creative work across their broad base of clients, including Standard Bank, Nando’s, Takealot Group (including Mr D and Superbalist), MWEB, Continental, Best Drive, Lexus, Astron Energy, and PepsiCo.
M&C Saatchi Abel is a part of M&C Saatchi Group South Africa and part of the global M&C Saatchi network.
M&C SAATCHI GROUP SOUTH AFRICA
M&C Saatchi Group South Africa (part of a global Group network, listed on the London Stock Exchange), comprises six creative companies and more than 350 diverse and creative minds.
M&C Saatchi Group South Africa creates marketing and communication solutions for some of the most loved and sought-after brands in South Africa, and across the continent. The Group’s unique Partner Model of owner-run companies fuels an entrepreneurial spirit that delivers smart and agile solutions. The companies include Razor PR, Levergy, Black & White, Connect, Dalmatian and M&C Saatchi Abel.
The philosophy of Brutal Simplicity of Thought underpins the Groups approach to delivering smart work, with partner agencies aligned to the idea that the power of creativity is key to delivering beautifully simple solutions for an increasingly complex and challenging world.
The M&C Saatchi Abel and Group South Africa partners include: