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Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Brand South Africa’s primary focus is to develop and implement proactive, coordinated marketing and communications reputation management strategies for South Africa. Our main objective is to market South Africa to both domestic and international audiences, positioning South Africa as a competitive investment destination, and inspiring and instilling active citizenship amongst South Africans.
Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time the world was unsure what to think of South Africa, with many different messages being sent by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to coordinate marketing initiatives to make them more effective.
This led to the creation of Brand South Africa, whose main objective is to market South Africa.
There are many benefits to having a consolidated brand image, with the most important being a consistent Brand South Africa message to create strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.
Vision: A Nation Brand that inspires its people and is admired globally.
Mission: To develop and articulate a South African Nation Brand identity that will advance South Africa’s long-term positive reputation and global competitiveness.
Seek the involvement and cooperation of various stakeholders in building awareness and the image of the Nation Brand domestically and internationally.
Look to build individual alignment to the Nation Brand in South Africa, and pride and patriotism amongst South Africans.
Purpose: To ensure a sustainable future for our children.
Strategic Positioning: Inspire and unify civil society, business, government and the media to build the reputation of South Africa, and contribute to its global competitiveness.
ABOUT PLAY YOUR PART
Brand South Africa also drives the initiative ,Play Your Part which is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.
Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.
There are numerous opportunities, big and small, for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities.
Brand South Africa
WHO WE ARE
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Brand South Africa’s primary focus is to develop and implement proactive, coordinated marketing and communications reputation management strategies for South Africa. Our main objective is to market South Africa to both domestic and international audiences, positioning South Africa as a competitive investment destination, and inspiring and instilling active citizenship amongst South Africans.
Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time the world was unsure what to think of South Africa, with many different messages being sent by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to coordinate marketing initiatives to make them more effective.
This led to the creation of Brand South Africa, whose main objective is to market South Africa.
There are many benefits to having a consolidated brand image, with the most important being a consistent Brand South Africa message to create strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.
Vision: A Nation Brand that inspires its people and is admired globally.
Mission: To develop and articulate a South African Nation Brand identity that will advance South Africa’s long-term positive reputation and global competitiveness.
Seek the involvement and cooperation of various stakeholders in building awareness and the image of the Nation Brand domestically and internationally.
Look to build individual alignment to the Nation Brand in South Africa, and pride and patriotism amongst South Africans.
Purpose: To ensure a sustainable future for our children.
Strategic Positioning: Inspire and unify civil society, business, government and the media to build the reputation of South Africa, and contribute to its global competitiveness.
ABOUT PLAY YOUR PART
Brand South Africa also drives the initiative ,Play Your Part which is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.
Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.
There are numerous opportunities, big and small, for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities.
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