Top tips to get the most out of your Black Friday/Cyber Monday emails

Leo Da Silva from Everlytic, South Africa’s leading multi-channel communication platform, shares four top tips to get the most out of your Black Friday / Cyber ...

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WATCH: Delivering ‘cut-through-the-clutter’ video content in 2021

How do brands create video content for social media that is thumb-stopping and eye-catching?

WATCH: The media’s influence in defining Africa’s story

Has that image of Africa evolved in the media? And what is the media’s role in helping the continent define its own story?

Mad Men vs Mad Maths: To lead with gut or data

In a world where data is a powerful currency, what is the role of gut instinct and c?reative thinking to wow consumers despite what the stats may suggest

WATCH: Neuromarketing — delving deep into the subconscious

We explored the subconscious and uncovered how neuromarketing can (and should) be incorporated into your 2021 marketing strategies

WATCH: Family dynamics and the child’s role within the SA household

During a recent FM Redzone discussion, we unpacked insightful research into family dynamics and the child's role within the SA household

Shaping a predictable future for the SA media industry

The evolution of advertising is the realisation that you cannot just go with only one construct; a multiplatform strategy is imperative

WATCH: The science behind snacking and delicious marketing tactics for 2021

How have some of SA’s largest snacking companies adapted in real-time to satisfy their consumers’ new needs

A Thirst for memorable outcomes

At Thirst we believe in creating meaningful and memorable outcomes; it has been our goal since inception

Fighting through the fog: consumer attention as a scarce commodity

‘Attention is a resource—a person has only so much of it’ – Matthew Crawford

Radio talent management: reshaped and redefined

How can marketers leverage and utilise radio stations and their presenters efficiently?

Is realising corporate citizenship the key to success for the future of media?

Take on the challenge of realising corporate citizenship, and engage with experts who have assumed an active role in ensuring that the consumer is heard

Alternative digital revenue models for the SA media industry

Join us as we take a look at how the evolution of digital revenue models can be a powerful ally for the future of media in SA

Predicting the unpredictable

“Decide what you’re going to do next, and then do it. Make good decisions about what’s next and you thrive” – entrepreneur and author Seth Godin

The cross-line of culture and brand communications

More than ever, brands are weighing in on trending topics and chasing ‘social currency’, but in 2021, is this a choice or a given?

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