Fighting through the fog: consumer attention as a scarce commodity

‘Attention is a resource—a person has only so much of it’ – Matthew Crawford

Radio talent management: reshaped and redefined

How can marketers leverage and utilise radio stations and their presenters efficiently?

Is realising corporate citizenship the key to success for the future of media?

Take on the challenge of realising corporate citizenship, and engage with experts who have assumed an active role in ensuring that the consumer is heard

Alternative digital revenue models for the SA media industry

Join us as we take a look at how the evolution of digital revenue models can be a powerful ally for the future of media in SA

Predicting the unpredictable

“Decide what you’re going to do next, and then do it. Make good decisions about what’s next and you thrive” – entrepreneur and author Seth Godin

The cross-line of culture and brand communications

More than ever, brands are weighing in on trending topics and chasing ‘social currency’, but in 2021, is this a choice or a given?

Marketers are starting to support clients after sale too

Marketers are starting to focus on the entire customer lifecycle and not just acquisition

Covid-19 has changed everything. Has your marketing plan kept up?

FM Redzone and a panel of experts reflect on Kantar’s eight-wave global Covid-19 Barometer study

Primedia Outdoor: The edge in digital out-of-home

Primedia Outdoor is the premier provider of out-of-home media solutions within SA and the rest of Africa

TILT creates magnetic content and then amplifies it like wildfire

Some call us an influencer marketing agency, others a content creation agency and when we’re feeling pretentious, we call ourselves ‘influence architects’

Moving into 2021 and how marketers can navigate the year ahead

Marketers will unpack their perspectives and plan of action and how marketers can navigate the year ahead

2020 and its impact on South Africa’s youth

Beyond 2020: Global Youth — Voices & Futures is an exploration of how the events of 2020 are shaping young people’s plans, beliefs and attitudes for the future

CMOs in discussion: What’s next?

What does the future look like for marketers? How do we strategise correctly short-term? Do long term strategies even exist anymore?

The power of radio in a time of crisis

Is radio holding its own through the Covid-19 pandemic?

Introducing Brand Hubb’s 48H Deals

Not one day only, but the next day too!

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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.