Tech giants dominate the list, having risen in value over the past 20 years across all sectors
Many entrants harnessed technology creatively, and marketing campaigns demonstrated ingenuity and skilful use of AI and data
The acquisition by CEO Musa Kalenga and chairperson Andile Khumalo marks a milestone in South Africa’s advertising transformation
Some countries have succeeded in generated income for broadcasting this way, but others have experienced unintended consequences
Major changes are expected in the forthcoming year that brands will have to take into account to remain competitive
If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not its footnote
The following tips may help you to build strong relationships and to enable sharp campaigns
The Brand Finance index is based on a survey of more than 170,000 respondents from over 100 countries
It’s essential to remember that urgency doesn’t mean abandoning your strategy. Instead, you need to communicate clearly and honestly, while managing ...
The ‘Make it KFC’ campaign delivered a 25:1 return on investment and there was was a completely positive online and broadcast response
The company is a powerhouse that has grown its revenue by 280% over the past two years and by 44% in the past year, winning 15 new clients
Just like any piece of equipment, AI is effective only to the extent that its human handlers apply it imaginatively. Ideas and concepts are what determine the ...
A new report by Kantar urges brands to rethink how they engage changing male audiences
An intermediary’s experience brings both art and science to the picture. A client that works with an intermediary shows it’s serious about its agency ...
The winners will be announced at a ceremony on Wednesday, November 27 2024
Flow’s AdVantage Audiences are built from layered data sources and insights, from our data partner marketplace, with proven performance backed by real results
Better communication means better business. Take a look at our all-in-one bulk email, SMS, and marketing automation software that helps make it happen. Get a ...
Send personalised bulk SMS campaigns with Everlytic's multi-channel platform. Get a demo today
Our Members
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
