Would a streaming levy solve the SABC’s funding woes?

Some countries have succeeded in generated income for broadcasting this way, but others have experienced unintended consequences

10 marketing trends to watch in 2025

Major changes are expected in the forthcoming year that brands will have to take into account to remain competitive

Five rules for brand-building customer experience

If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not its footnote

How to be your agency’s No 1 client — on any budget

The following tips may help you to build strong relationships and to enable sharp campaigns

South Africa improves its global soft power ranking

The Brand Finance index is based on a survey of more than 170,000 respondents from over 100 countries

Balancing urgency and long-term goals in PR

It’s essential to remember that urgency doesn’t mean abandoning your strategy. Instead, you need to communicate clearly and honestly, while managing ...

Ogilvy and KFC win AdFocus Partnership of the Year Award

The ‘Make it KFC’ campaign delivered a 25:1 return on investment and there was was a completely positive online and  broadcast response

Halo wins AdFocus Agency of the Year award

The company is a powerhouse that has grown its revenue by 280% over the past two years and by 44% in the past year, winning 15 new clients

How technology and creativity can find each other

Just like any piece of equipment, AI is effective only to the extent that its human handlers apply it imaginatively. Ideas and concepts are what determine the ...

Positive portrayals of men in ads boost equity and sales

A new report by Kantar urges brands to rethink how they engage changing male audiences

Intermediary expertise: piecing a client’s puzzle together

An intermediary’s experience brings both art and science to the picture. A client that works with an intermediary shows it’s serious about its agency ...

The finalists of the FM AdFocus Awards 2024 have been named

The winners will be announced at a ceremony on Wednesday, November 27 2024

Flow AdVantage Audiences: Fuel your advertising with intent-driven data

Flow’s AdVantage Audiences are built from layered data sources and insights, from our data partner marketplace, with proven performance backed by real results

Leading bulk messaging and automation solutions

Better communication means better business. Take a look at our all-in-one bulk email, SMS, and marketing automation software that helps make it happen. Get a ...

Everlytic SMS Marketing

Send personalised bulk SMS campaigns with Everlytic's multi-channel platform. Get a demo today

Kantar Brand Film 2023

Kantar. Shape your brand future

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