Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
What we do?
Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.
We collect our data digitally and share our insights in real time – at scale and at speed. We have self service solutions which return results the same day as well as deep diagnostic ones which take longer. We use AI and machine learning to make existing offerings faster and cheaper as well as to offer new services which couldn’t have been dreamt of a few years ago.
We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
Our expertise
Find out more about our areas of expertise, and the solutions we offer... Learn more
Industries we serve
Discover how Kantar services are driving growth in your industry... Learn more
Kantar fast facts
5 billion Our Reputation Intelligence offer tracks and analyses over 5 billion articles and posts per year, across digital (online and social) and traditional media worldwide.
92% We conduct brand and communications research for 92 of the world’s largest 100 advertisers.
70 million & 2 billion We conducted around 70 million interviews in 70 countries last year, 68% online, uncovering 2 billion human insights.
>50% We work with over half of the companies in the Fortune 500.
20,000 More than 20,000 brands are evaluated within the BrandZ diagnostics framework.
17/20 We have been working with 17 of our Top 20 clients for over 20 years (the other 3 didn’t exist 20 years ago!)
1,500 We provide the retail trends of today and prepare for the realities of tomorrow with analysis of over 1,500 key retailers across 135 markets.
2nd We are the 2nd largest research company in the world and the first in all the BRICS markets.
1 billion We track more than 1 billion digital ad exposures every day.
200,000+ We have tested and measured over 200,000+ adverts in our Link database.
500 million Our AI marketing analytics engine analyses more than 500 million conversations a year.
96% Our Advertising Intelligence service tracks 96% of ad spend globally, covering the full breadth of advertising.
88 million With more than 88 million members, we have the world’s biggest permission-based, research-ready respondent network.
50+ We are responsible for independent TV ratings in more than 50 countries around the world.
45 million Our Enhanced Profiles offer provides a deep understanding of 45 million consumers across 4,800 profiling attributes.
17 The numbers of brands that sell more than one billion items globally per year. Tracked in our Shopper Panel of 400,000 households in 45 countries.
Kantar
Who we are?
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
What we do?
Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.
We collect our data digitally and share our insights in real time – at scale and at speed. We have self service solutions which return results the same day as well as deep diagnostic ones which take longer. We use AI and machine learning to make existing offerings faster and cheaper as well as to offer new services which couldn’t have been dreamt of a few years ago.
We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
Our expertise
Find out more about our areas of expertise, and the solutions we offer... Learn more
Industries we serve
Discover how Kantar services are driving growth in your industry...
Learn more
Kantar fast facts
5 billion
Our Reputation Intelligence offer tracks and analyses over 5 billion articles and posts per year, across digital (online and social) and traditional media worldwide.
92%
We conduct brand and communications research for 92 of the world’s largest 100 advertisers.
70 million & 2 billion
We conducted around 70 million interviews in 70 countries last year, 68% online, uncovering 2 billion human insights.
>50%
We work with over half of the companies in the Fortune 500.
20,000
More than 20,000 brands are evaluated within the BrandZ diagnostics framework.
17/20
We have been working with 17 of our Top 20 clients for over 20 years (the other 3 didn’t exist 20 years ago!)
1,500
We provide the retail trends of today and prepare for the realities of tomorrow with analysis of over 1,500 key retailers across 135 markets.
2nd
We are the 2nd largest research company in the world and the first in all the BRICS markets.
1 billion
We track more than 1 billion digital ad exposures every day.
200,000+
We have tested and measured over 200,000+ adverts in our Link database.
500 million
Our AI marketing analytics engine analyses more than 500 million conversations a year.
96%
Our Advertising Intelligence service tracks 96% of ad spend globally, covering the full breadth of advertising.
88 million
With more than 88 million members, we have the world’s biggest permission-based, research-ready respondent network.
50+
We are responsible for independent TV ratings in more than 50 countries around the world.
45 million
Our Enhanced Profiles offer provides a deep understanding of 45 million consumers across 4,800 profiling attributes.
17
The numbers of brands that sell more than one billion items globally per year. Tracked in our Shopper Panel of 400,000 households in 45 countries.