Founded in 1998 and growing into Joe Public United in 2007, JPU is now one of the country’s leading brand and communications groups. 

The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. JPU is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country. 

Our Offering

The group’s service offering aims to deliver on creative excellence through its 360º integrated services (ATL, BTL, Brand Design, Digital, PR and Media) both in Johannesburg and Cape Town. 

The group also has African and European partners/affiliates in 8 different countries.

Our Purpose 

To be the fertile soil that grows our people, our clients and our country.

Our Belief

Growth feeds Growth 

Agency of the Year

Joe Public United continues to be awarded the prestigious Agency of the Year award across various award shows, the agency’s performance is testament to their purpose of creating campaigns that play a part in growing their clients as well as the talent in which the agency employs

  • Loeries Agency of the Year (2018-2020)
  • Ciclope Africa Agency of the Year (2019-2021)
  • New Generation Agency of the Year (2018-2020)
  • AdFocus Large Agency of the Year (2020)

As Joe Public United exists to grow its people, clients and country, these awards prove that we are indeed living our purpose.

Case Studies

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