Revamped Showmax anticipates African boom
MultiChoice is poised to cash in on new streaming opportunities
19 November 2023 - 06:12
As video streaming begins to show signs of profitability in the medium term, MultiChoice is positioning Showmax to benefit from an expected boom in Africa to help it achieve a doubling of subscribers to 50-million in five years.
In April, MultiChoice entered into a joint venture with Comcast’s NBCUniversal and Sky to create a new Showmax platform. The business will be 70% owned by MultiChoice and 30% by NBCUniversal. The companies are revamping the platform, which will be relaunched in February...
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