Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial.

Influencer marketing, which is fast gaining traction in SA, is the practice of building relationships with people who can in turn build relationships for you via their blogs and social networks. They are not necessarily celebrities but savvy young people who have a high following and the ability to spot a product or service and to talk about it in such a way that it sparks interest and, ultimately, purchase...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now