SYLVIA MCKEOWN: Influencer marketing is changing the face of advertising
What consumers, or influencers, tell each other on social media is becoming important for a brand, but there is a downside, as the documentary Fyre: The Greatest Party that Never Happened reveals
Sarah Graves had high hopes as she began her trek across the American frontier with family and newly minted husband in 1846. They were following the promise of a wonderful life in California, then part of Mexico, a promise made to them by a man called Lansford Hastings. He was an entrepreneur and author of The Emigrants’ Guide to Oregon and California, who had a vested interest in “whitening” the area so as to cause a soft land grab. Daniel James Brown’s book The Indifferent Stars Above beautifully paints a rich story of the family’s journey, but I was plagued by an overall sense of dread while reading even the happier and lighter moments. For you see, I know how this story ends. Sarah will see her husband die on this trip and get eaten by her fellow starving travellers in a snowy Nervada mountain pass. Hastings's untested California shortcut suggestion in his guide would cost the Donner-Reed party 39 lives, with many survivors, including children, having to eat the dead to live. Th...
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