How to make money off Generation Z
Bloomberg's hypothetical stock portfolio ticker GENZ is up about 15% since the start of 2018, outpacing the gain in the S&P 500 in that time
New York — Move aside, millennials: this is the year that Generation Z becomes the biggest consumer cohort globally, displacing millennials as a top obsession for investors trying to figure out how to cash in on their unique shopping, eating and media habits. While they might still be in school, they have spending power to the tune of $143bn in the US alone, leaving fund managers salivating at the chance to harvest some of that potential alpha. “Gen Z has their finger on the pulse on the companies that speak to them, that they think are going to grow with them,” said Phil Bak, CEO of Exponential ETFs. “Therefore they’re probably better suited to pick those investments than some of the more seasoned financial professionals.” Investors have always been interested in young consumers and how their habits might open up new opportunities, but much of the long-held thinking on university students and tweens — invest in beer stocks or TV networks or junk food — don’t hold up today. Gen Z, r...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.