My Brilliant Career: Sticking to his guns until his trade expos are a hit
Clive Shedlock is the director of Conker Exhibitions, which manages the Comrades Marathon, among other events
What does your company do? It is one of South Africa's most successful exhibition businesses, with more than 30 years' experience in trade, consumer and conference shows. We manage some of South Africa's iconic events that attract more than 900 brands and 250000 visitors each year, including the Comrades Marathon, the Two Oceans Marathon Expo, the Cape Town Marathon Expo, the Soweto Marathon, the House & Garden Show in Durban and the Bridal and Beauty Experience, which is also held in Durban. What goes into organising some of the big events that you work on? It is quite an extensive process but the planning starts nine months in advance. We plan the concept for the year, the exhibitor layout, start selling spaces and working with exhibitors on fresh ideas for the exhibition. The big push comes in the three months before the show begins; sales become a priority until all spaces are filled. What do you do each day at work? The great thing about the exhibition industry is that there ar...
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