Big Read
Chinese online fashion threatens local rivals
Online companies such as Temu and Shein offer a range of products at rock-bottom prices, spelling danger for local firms
28 April 2024 - 06:00
As countries grapple with the surging popularity of Chinese fast-fashion companies Temu and Shein, there are concerns their aggressive business models and difficulties in regulating them could spell danger for local competitors — especially brick-and-mortar stores.
The e-commerce companies sell a range of products — from apparel to electronic goods and furniture — at incredibly low prices. Their model is backed by billions of dollars spent on online marketing and advertising targeting especially fashion-conscious youth chasing new trends. ..
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