THE BIG READ
Sporting times for sporting apparel
Consumers continue to spend on such brands as Puma and Nike despite harsh economic times
15 January 2023 - 07:17
Demand for aspirational sportswear has remained robust as consumers' brand loyalty trumps pressure on disposable incomes.
The local market, dominated by global brands such as Nike, adidas, Reebok and Puma, continues to grow and this can be attributed to strong brand heritage and wide accessibility, said Euromonitor research associate Kauthar Jakoet. ..
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