“If you look at the long-term future, 10 years from now, I think e-commerce will be by far our biggest unit,” he said in 2012. With five years of good growth, he believed the likes of OLX, Ibibo and Allegro could "(take) over from pay-TV and maybe even from the listed investments”.

The listed investments were, of course, the mountain of value represented by Tencent and, at that stage, the molehill of Russia’s Mail.                                 ..

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