Ten years after it was created, Yuppiechef is one of the most successful e-commerce ventures in the country When Web developers Andrew Smith and his partner Shane Dryden began selling bug zappers (electronic devices that kill insects on contact), Smith’s mother was their first customer.The pair subsequently sold 10 000 bug zappers, before they moved on and started to sell flags.But more was to follow, and Smith and Dryden became the founders of kitchen appliance e-tailer Yuppiechef.As Web developers, they had design, marketing and technology skills. But they wanted to develop skills that would help them sell products."We had been selling our time. I think people who sell time like the idea of selling a product," says Smith, who is now Yuppiechef’s MD.Ten years after it was created, Yuppiechef is one of the most successful e-commerce ventures in the country. It has won six consecutive "best e-commerce store of the year" awards.The pair’s interest in selling kitchen appliances began w...
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