Data reality check
The government’s intention to reduce data costs is causing a focus shift in advertising among once-arrogant and cash-flush telecom operators, as the coronavirus outbreak is set to place strain on the global sector as a whole
16 April 2020 - 05:00
Telecoms advertising in SA is again going through a pitch upheaval process, with MTN looking for new agency partners and Cell C on the cusp of changing agencies.
The FM understands Cell C has already made a decision to move its business from McCann1886, and that MTN hopes its pitch will be concluded in the next two to three months. Bedevilling the latter is the global Covid-19 lockdown, and it’s likely that this will be done remotely via video link...
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