Almost half of US consumers — 46% — forget to use their gift cards before they expire, and 3% of this gift card value in the US goes unused every year. In 2021, that unused spend was valued at about $15.6bn (about R296bn).

Those stats feature in this year’s market data report by US-based independent market research platform Gitnux...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.