As businesses scramble to integrate the Covid-19 crisis into their sales and marketing strategies, a new era of free software and services has dawned.

Every technology company, from Adobe to Zoom, seems to be offering free versions, free trials or extended try-out periods. But often, there is a catch. It is the age-old story of the so-called freemium product: try a basic version for free, and pay up if you want full functionality.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now