As businesses scramble to integrate the Covid-19 crisis into their sales and marketing strategies, a new era of free software and services has dawned.

Every technology company, from Adobe to Zoom, seems to be offering free versions, free trials or extended try-out periods. But often, there is a catch. It is the age-old story of the so-called freemium product: try a basic version for free, and pay up if you want full functionality.

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