Long4Life ‘undervalued’ as shifts signal likely delisting
Structural review, Joffe move both point to new era beyond the gaze of ‘capricious shareholders’ for lifestyle investment firm
17 October 2021 - 08:04
Brian Joffe, CEO of investment group Long4Life, says the expression of interest the company received from a local entity didn’t come as a surprise because listed companies with a small market capitalisation have been undervalued.
Long4Life, which owns retail brands such as Sportsmans Warehouse, Outdoor Warehouse, personal care company Sorbet, and Chill Beverages — whose brands include Score and Fitch & Leeds — announced on Thursday that it had received an unsolicited offer for the entire business and that Joffe will step down in February to take on the role of chair. ..
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