Rise of the ‘influencers’
Put a brand in the hands of any number of local Instagram or TikTok stars and there is almost a guarantee of sales success – and the pandemic has done little to change that
06 August 2020 - 05:00
The coronavirus crisis is proving to be an unexpected boost to the rise of influencer-led advertising campaigns.
Influencer marketing is a relatively new concept, driven by the power of social media, and involves endorsements and product placements by people and organisations with a purported expert level of knowledge or social influence in their field...
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