A new attitude: un-stereotyping advertising
The Unstereotype Alliance challenges companies to ensure their advertising does not stereotype women or reinforce images of them as inferior
Women the world over are standing firm in their push for gender equality – and they want men to walk and work with them. They want to change perceptions of how women are viewed and to implement changes right where they are. This is at the very core of the UN HeForShe campaign - www.heforshe.org (https://www.heforshe.org/en) – an invitation for all to stand with women and be part of a united force that creates solutions for a gender-equal world.
The strides governments are making are laudable, says Anne Githuku-Shongwe, representative at the UN Women SA Multi-Country Office. The real work of gender equality, however, has to happen continually, in our communities, our thinking, our advertising and our perceptions of women. “That’s what the HeForShe campaign is all about,” she says. “Taking personal responsibility … that will cascade into [changes in thought and in the community].” ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.