The youth on buying local and creating local brands in SA
South Africans need to embrace a ‘local is lekker’ view and support, nurture and buy this country’s brands
07 July 2020 - 09:00
As we get closer to the Sunday Times Gen Next Awards, which takes place on August 21, brands are looking deeper into who is still cool, who’s made a comeback and who has maintained their position among SA’s youth.
During a recent Sunday Times Gen Next digitised event, sponsored by Proudly SA and moderated by Yellowwood MD Refilwe Maluleke, the focus was on the youth and their attitude to buying and creating local brands...
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