Micro-engagement in the age of influence
It’s the age of influence and only those who can legitimately harness that influence will win the hearts and minds of consumers
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands.
But are influencers with the largest followings the best route to go?..