Kantar’s media trends and predictions for 2020
Streaming, cookies, data and influencer marketing are four trends that will influence the media landscape this year, says a new Kantar report
Three key areas will drive the evolution of the media landscape in 2020. They are technology, the spaces that brands can credibly occupy, and the context and catalysts for change, according to a recent Kantar webinar.
Its “2020 Media Trends & Predictions Report” identifies 12 trends, four of which were analysed during the webinar...