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What role does market research play in brand planning?
Arye Kellman, founder of TILT sits down with Gordon Hooper, founder of Bateleur Brand Planning to give insight on market research and to answer the question on everyone’s mind.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Real Talk with Redzone
The role of market research in brand planning
What role does market research play in brand planning?
Arye Kellman, founder of TILT sits down with Gordon Hooper, founder of Bateleur Brand Planning to give insight on market research and to answer the question on everyone’s mind.
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.