Need a locksmith, or someone to fix an appliance or install a satellite dish? I need to tell you that Google is not necessarily your friend if your method is to put the service you require, followed by your area, into its search engine. That’s because a lot of dubious operators pay Google substantial sums to ensure that their business appears among the top results.

And to appear extra appealing, they often claim to offer a 24/7 service. For many years MultiChoice has advised its DStv subscribers to consult its list of accredited installers — published on its website — and choose a company on that list for their installation, rather than doing a Google search and taking a chance with whoever that leads them to...

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