If you want an example of how mobile technology is changing the way businesses build their brands and reach their communities, look no further than White on Rice, a successful South African business born as a side project that posted a picture of a different origami figure every day for an entire year on Instagram. Something that started as an amusing experiment quickly grew into a side hustle, and then into an origami specialist producing advertising campaigns, stop-motion animations and loads of origami art for some big brands. It's a great example of how the connected camera is driving new rules of communication and creating exciting ways for artists and brands to tell immersive stories through video and photos. With people living on mobile and accessing platforms that connect them to each other and to brands, great ideas can come from anywhere. The community engaging with mobile, visual storytelling is already massive, and growing by the day. Instagram, for example, has 700 mill...

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