Afew weeks ago, I had the pleasure of spending a week with the world's sharpest entrepreneurial minds in what felt like the world's most expensive place. I was in Monaco at the annual EY World Entrepreneur of the Year awards. What I witnessed reaffirmed my conviction that today's entrepreneurs are about more than just profit and are critical for solving some of the world's most complex problems. Most definitions of entrepreneurship would ordinarily feature the words "risk" and "profit". Nowadays, Simon Sinek's "why" is becoming a prominent feature. The British-American author has a very popular TED talk in which he convincingly makes the point that the fundamental difference between the Apples of the world and everyone else is that they start with "why" — the core belief of the business and the reason they exist, while everyone else starts with what they do and most never even think about why they do it. Purpose will be the critical success factor for companies in the second half of...

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