Without proper guidance, individual investors often fail to identify as many as half of the goals that they later recognise to be central to their plans, a Morningstar study has found.And, if and when you have a sound financial plan in place, you may be sabotaging your ability to achieve your goals, according to top financial planners in SA.Goals-based financial planning is considered best practice but when your financial adviser asks you what your financial goals are, your on-the-spot statements might not represent the goals that are truly important to you, say Morningstar behavioural insights team members Ray Sin, Ryan Murphy and Samantha Lamas.These blind spots can stem from behavioural biases we all share and biases can wreak havoc on your best-laid, goals-based plans, a research paper by the Morningstar behavioural insights team members shows. The Morningstar researchers conducted an experiment to see if a simple behavioural nudge - in the form of a master list of common goals...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.