The beleaguered wine industry, pummelled by lockdown restrictions on restaurants and tourism and on-off prohibition of alcohol sales, has been given a lifeline by digital sales and marketing.

However, it remains a case of the glass being half empty as the industry wrestles with the nature of its product, which is at its heart entirely sensory...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.