Returning Tiger Brands to the top of the food chain after some misadventures on the African continent starts with a focus on reining in its costs. That's according to CEO Lawrence MacDougall, whose growth plans are anchored on creating a "cost-conscious culture" across the company producing South African staples such as All Gold tomato sauce and Jungle Oats. It's not a unique recipe, in that under the stewardship of his predecessor, Peter Matlare, a large emphasis was placed on reducing costs. Since 2014, it has slashed costs by R708-million. Through the latter part of Matlare's tenure, costs were a major focus and flagged at corporate presentations. He would eventually leave his position in December 2015 after excursions outside South Africa failed to reap the required dividends.Tiger Brands bought a stake in Dangote Flour Mills in Nigeria in October 2012 for R1.5-billion. After taking losses and write-offs of more than R5-billion, the firm was sold back to Aliko Dangote's group fo...

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