Lawrence MacDougall is CEO of Tiger Brands. BUSINESS DAY TV: Tiger Brands has reported a 7% increase in first-half headline earnings per share and has also highlighted to investors that it plans to focus on reviving its domestic business, as an economic rebound in the rest of Africa is unlikely. Earlier BDTV sat down with Tiger Brands CEO Lawrence MacDougall to find out more about those numbers and also the shift in strategy. LAWRENCE MACDOUGALL: Yes, the biggest falls were really in snacks and treats and in our beverage business. Snacks and treats was primarily though our range rationalisation and SKUs (selling/stock keeping unit) that we’ve trimmed and some of that was planned. On the beverages side, it was really driven by a strike that we had earlier in the year which left us short of volume and we’ve struggled to catch up since then. Those are the two key parts of the consumer division that dragged the volume down. We also had a significant shift in Easter with it being later i...

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