MTN tries harder in SA's mobile network war
MTN's CEO says he is ready to take the fight to rival Vodacom
MTN South Africa has had a torrid few years. It has lost market share to Vodacom and CellC, it has suffered debilitating industrial action, its network hasn't been up to snuff, its customer service has been found wanting and it has had a high turnover of CEOs. But its latest CEO - Mteto Nyati, formerly country MD for Microsoft, who has been in the post for just over a year - believes he is now on top of the problems. He has set out a detailed plan of how to win back lost market share and take the fight particularly to Vodacom, especially in the lucrative post-paid segment. Analysts have warned, however, that winning back lost market share will be difficult, especially from Vodacom, which continues to function like a well-oiled machine. "Coming into 2016, our focus had to be fixing the basics," Nyati said this week. This meant a radical improvement to the network. "We were below par in some areas, and this was not something a No2 market player should accept." MTN hired an external co...
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