The state of global advertising
The regional head of Ogilvy says the advertising industry has already learnt to live with a tough economy, but the coronavirus takes everyone into perilous new territory. Emerging markets, however, know how to handle volatility
Advertising agencies the world over will have to rapidly adapt to a new operating paradigm influenced by shrinking economies and now the outbreak of the novel coronavirus.
The world is gripped with fears that the virus will cause a global recession at a time of already weak growth. As a result, panic-selling has swept stock markets...