adfocus
Executives ill prepared for reputational crises
A majority of executives — local and global — say they could have safeguarded their company’s reputation better by acting sooner when crisis hit
05 March 2020 - 05:00
Just over 50% of SA executives have experienced a reputational crisis of some sort at their company in recent years, and close to 70% say it could have been avoided with proper management. This is the message from a survey, "The State of Corporate Reputation in 2020: Everything Matters Now". It was compiled by global PR agency Weber Shandwick and looked at 22 markets, including SA.
The survey comes at the right time in SA, after major recent corporate malfunctions including the Tiger Brands listeriosis scandal, the Steinhoff meltdown, and the KPMG/SA Revenue Service/Gupta nexus...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.