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Magazines in the museum
Circulation for print titles has shrunk for at least the past 10 years, and agencies say newspapers and magazines are no longer the first port of call for brands hoping to reach a mass audience
20 February 2020 - 05:00
Has the daily newspaper become a luxury? Chris Botha, who runs the MediaShop agency group, thinks both newspapers and magazines are now out of reach of many consumers.
"[They] are now the ultimate luxury buy. And in times of economic strife, these will be the first to go," Botha says...
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