Ludi Koekemoer returns to AAA
Four years after retiring from AAA, Ludi Koekemoer returns to the AAA School of Advertising, as acting CEO
Four years after retiring from AAA, Ludi Koekemoer returns to the AAA School of Advertising, as acting CEO. Koekemoer previously led the organisation for 15 years. He returns to a different AAA, with new owners and a fresh outlook focused on attracting the millennial generation and beyond. For Koekemoer this is vital, particularly in light of the shortage of copywriters the industry is facing – a shortage that is exacerbated by the need for more digital writers.
“The lack of copywriting skills first arose as far back as 2010, when all advertising schools noticed a dramatic drop in applications for copywriting [courses]. The AAA, together with the Association for Communications and Advertising SA (ACA), conducted a thorough investigation into the matter and found that universities were at the same time experiencing a decrease in student applications for language majors,” Koekemoer says...
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