Future Models
No stopping this French revolution
Renault is set to continue to shake up the market
THE bigwigs at Renault must have had a premonition when they launched the Shake-It version of the Megane a number of years ago, because today the company really is shaking things up. Earlier this year, it overtook Ford to become Europe’s second biggest car brand in terms of sales. It’s a massive achievement for a company which here in SA has struggled with perception issues for years.It embarked on a French revolution when it unveiled the DeZir concept at the Paris Motor Show in 2010. The concept heralded a new design era for the brand and it has not looked back. Today, elements of the DeZir appear in every model it makes, even in the Sandero and the soon to be launched budget Kwid.Talking of the Kwid, Renault execs are quick to point out that while it might share some platform items with the Datsun Go, it will be a far more superior offering. The Go failed to achieve an acceptable safety rating, spectacularly failing crash tests in India, which led to global condemnation of the veh...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.