Business Day TV speaks to Mongezi Mtati, senior brand strategist at Rogerwilco
13 June 2023 - 16:46
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Spaza shops like this one in Walmer township, Gqeberha, are experiencing increased foot count. Picture: EUGENE COETZEE / THE HERALD
SA’s townships are ecosystems with their own economies. Rogerwilco’s 2023 Township CX Report points to significant shifts in township consumers’ behaviour, including new trends in brand affinity, spaza shops repackaging products into smaller sizes and stokvels becoming more tech savvy. Mongezi Mtati, senior brand strategist at Rogerwilco, spoke to Business Day TV about how township economies are evolving.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
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WATCH: How SA’s township economies are evolving
Business Day TV speaks to Mongezi Mtati, senior brand strategist at Rogerwilco
SA’s townships are ecosystems with their own economies. Rogerwilco’s 2023 Township CX Report points to significant shifts in township consumers’ behaviour, including new trends in brand affinity, spaza shops repackaging products into smaller sizes and stokvels becoming more tech savvy. Mongezi Mtati, senior brand strategist at Rogerwilco, spoke to Business Day TV about how township economies are evolving.
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