Cut-throat times for the ad industry

WPP expects 2017 to be a year in which winning accounts at any cost will become paramount to survival

5 days ago
Nedbank’s new line on money

Nedbank’s new ad campaign aims to show that money, when in the right hands and well managed, can do infinite good

5 days ago
The power of personalisation

An approach to the customer-brand relationship that shifts from the “what” to the “why” will set the scene for an era in which the “personal” is put back into ...

6 days ago
Leadership lessons from the best in the business: Lebo Gunguluza; Maria Ramos; Lawrence MacDougall

Book now for Leaders on the Move and get up close and personal with carefully selected leaders in business, who will impart their knowledge in this unique ...

8 days ago
A new year in digital

There will be a greater focus on analytics, quality content and conversation this year, as well as on proven methods of showing return on investment, says ...

8 days ago
Interested in acquiring a bird?

Chair of the Loeries awards says entering is important for both agencies and brands to set the standard for outstanding work and also to celebrate work that is ...

11 days ago
Consumers are not linear

Brands need to know and understand their customers in order to effectively market to them

13 days ago
30 minutes with Barbara Jensen

Marketing the Gautrain to South Africans is about encouraging people to change traditional perceptions of public transport.

14 days ago
Will Oreo get it right again?

Oreo SA will be rewarding imaginative local dunkers through its “Show us their #OreoDunk” campaign

15 days ago
Blockchain’s effect on marketing

In the years ahead, Blockchain has the potential to cause disruption in a number of industries

18 days ago
Next generation consumer classification system for improved customer engagement

The majority of C-level decision makers in SA believe their approach to customer management is ineffective and that they need better customer insights and ...

19 days ago
Millennials’ high anxiety

Uncertainty has risen among millennials, an important market for commercial brands globally, with fewer of them expecting to be better off than their parents. ...

19 days ago
Who is the most followed world leader on Facebook?

As of February, all of the world leaders combined had a total of 311,093,076 followers

19 days ago
30 minutes with M&C Saatchi Abel's Jerry Mpufane

Despite an uncertain business climate, M&C Saatchi’s Jerry Mpufane says it’s all systems go to work better and smarter to produce ideas that will change the ...

21 days ago
Radio: Where is the new revenue?

If radio is to grow its revenue it needs to ensure that digital innovation remains an ongoing exercise and allows advertisers to amplify both brand and product ...

22 days ago
Location, location, location

Marketers should ensure they’re not being misled by their location-based intelligence providers

25 days ago