The MAAs are an opportunity for entrants to prove the positive impact of marketing and brand building as critical commercial tools for growth and change
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SPONSORED | This guide highlights the essential elements you need to prioritise to maximise your ROI
Getting cash back remains the preferred benefit of economically active consumers
Relatively simple changes can help marketers overcome the substandard service, quality and reliability that consumers have become used to
Political parties need to restore faith in the democratic process by demonstrating their efficacy in a way that feels real and attainable
Brand Finance rankings show the strength of local African bank brands
Early bird entries close on May 3 and the final closing date is May 31 2024
A report by Brand Asset Valuator shows how the country is viewed by the rest of the world, and this information can help brands target their communication
The country holds its lowest ever position in a ranking based on a comprehensive study of nation-brand perceptions
TikTok is the most important platform for big brands to crack in 2024
SPONSORED | The multi-award-winning digital agency will be handling performance marketing for the financial services group
But for brands, hard work and resources will be needed, as achieving success on the platform may take time
Deep understanding of marketing and data analytics is needed for data to be turned into useful insights
The effects that brands have on society and the environment are important to customers and offer commercial opportunities to businesses
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.