How automotive brands can survive 2017

Vehicle brands have suffered a market decline over the past three years and 2017 looks to be no different

6 days ago
New tech needn’t cost you your job

According to Forrester, CMOs who don’t deliver digital transformation could face the axe. However, any new technologies need to benefit their company’s current ...

7 days ago
An obsession with customers the best strategy

Customer experience and technology may bring about shifts in the business world this year

8 days ago
Roses are red, violets are blue …

It takes a great deal of planning to ensure that a brand is able to cope with growth and that it is geared to serve additional customers without making ...

9 days ago
How not to ‘do an Audi’

Learnings from German carmaker’s massive Super Bowl mistake

12 days ago
Ranking SA banks by brand value

In an age of service parity, brand value and perception are key differentiators. A new global survey ranks SA’s major banks, and finds China’s lenders have ...

13 days ago