Worth about R600bn in annual taxable income, South Africa’s over-55 population is carving out a significant place in the market and transforming consumer habits.

Accumulated wealth and savings over the years play a crucial role in the investment sector, and the age group represents a consumer segment with distinct needs and preferences, driving demand in industries such as health care, housing, travel and financial services...

This article is free to read if you sign up or sign in.

If you have already registered or subscribed, please sign in to continue.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.