Bridging the business gap
Aligning on data, machine learning and automation can bring the forces of marketing and finance closer
The gap between marketing and finance departments is widening and this isn’t just an internal issue any more, it’s a pressing challenge that threatens the core stability of organisations aiming to stay competitive.
A new joint survey from the Chief Marketing Officer (CMO) Council and KPMG Customer Advisory says only 10% of marketing leaders believe their present marketing investments — often overseen by finance — equip them to navigate economic storms better than their competitors...
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