Tradition meets new technology
Advertising’s hourglass problem
Design can help bridge the gap in the ad world
The relationship between creativity and technology has long been one of contention in the advertising industry. Some see it as a hindrance to challenge, others as an opportunity.
Technology has expanded the toolkit available to marketers, from data analytics that offer insights to consumer behaviours to programmatic ad buying and the rise of AI-driven content. These advances promise efficiency, precision targeting and sometimes even the automation of creative tasks...
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