Spur circles the wagons — or does it?
The company tries to distance itself from its Native American image, but some are not convinced
There is an adage in the marketing community that rebranding isn’t just about changing a logo, it’s risking an identity, and any organisation embarking on the journey needs to proceed with clarity, not just creativity.
And that thinking is being tested by the Spur family restaurant chain, which has refreshed its look and logo...
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