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Agency rankings: the halo effect
Advertising awards not only drive competition among agencies to produce more creative work, but brands set great store by such accolades when choosing agency partners – and the pressure to win is going to be brutal next year
19 December 2019 - 05:00
If any ad agency deserves a champagne Christmas lunch, it’s the TBWA group: not only does it top the Loeries best agency of the year rankings, it is also the best placed African/Middle East agency in the Cannes Lions rankings.
These accolades will set the bar high for new group CEO Luca Gallarelli, who jumped ship from rival Ogilvy in September this year...
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