In an increasingly tough advertising environment the Omnicom Media Group (OMD) has entrenched its position as the leading media agency in SA. This is based on new figures from Recma, a global research company acknowledged as the benchmark measure of performance. In 2017 OMD showed growth of 7% with a market share of just over 20%, compared with its closest rival by size, The Media Shop, which has a market share of just over 16%. Both agencies employ around 175 people. The shock in the numbers comes from two agencies in the WPP fold — Mindshare and MediaCom, clustered together as GroupM — whose growth fell by 20% and 10%, respectively. OMD’s second agency, PHD, which is able to work for competitors of its parent agency’s clients, grew by 5%. A notable success story has been the rapid growth of Vizeum (up 45%) and Carat (up 30%), which are part of the Dentsu group. Josh Dovey, CEO of OMD Africa, is delighted with the performance of both its SA operating companies. "OMD has retained it...

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